Impressions vs. Engagement
Official Definitions:
Engagement – Total number of times a user interacted with a Tweet. Clicks anywhere on the Tweet, including Retweets, replies, follows, likes, links, cards, hashtags, embedded media, username, profile photo, or Tweet expansion
Impressions – Times a user is served a Tweet in timeline or search results
My Thoughts on the subject
So earlier in my internship, I said that I thought that Engagements were better for twitter analytics because it means people are actually interacting with your tweets. Then the next week I attempted to target both engagement and impressions. I still think that is true but I have come to realize that Impressions are also great to have because it means people are seeing your tweets and that increases the likelihood of getting an engagement. In other words, both are good to look at. What is being seen? What are people looking at? What is then getting a reaction? From what I’ve seen the more impressions a tweet has the more engagements that tweet is likely to have. However, sometimes the tweet with the most impressions isn’t the one with the most engagements and vice-versa. That leads me to my next point.
My Best Tweets
The Tweets
The rest of my tweets can be found here.
My Thoughts:
Normally I would go on to tell what my best tweet was about and give a bit of background on the article. But this week I can’t do that do to my best tweet being a RoundUp tweet. RoundUp Tweets tend to do alright but normally their number’s don’t get anywhere near the top of my tweets. I tend to save the RoundUp tweets for the end of the week because 1) that’s when they come out and 2) they are lists of articles that the editors choose to feature at the end of the week. Anyway, I like to do them because they are the weekly op-ed and it serves as a way to give the community a tweet to look forward to. I think RoundUp did well specifically because of the news-cycle specifically – Syria and actions taken within the government that day.
My engagement tweet – AmericanChange – I think the hashtags helped the most. The #America does well to drive traffic to the tweet. #WWI does well too. Really hashtags about any war do well. Since the hashtags drove the traffic to the tweet it was then the picture I posted with it and the title of the article itself hooked the people. In other words, they wouldn’t have clicked if something hadn’t caught their eye.
Sincerely,
As always, thank you for following me on my first internship journey.
-Alexis Cruz
